Over the next couple of months The Global Research Team will be implementing some changes in how and when we post as well as making some improvements. We will also be starting two or three new blogs in different niches. We are sorry for any inconvenience we may have caused in your information gathering process. Our scheduled re-opening date is Jan1 2010.
Should you need to make some changes in your own business Bert Spector's book is a good place to start.
1. Research and Optimize Your Keywords
This is a sticky situation for most people beacuse they know nothing or almost nothing about SEO or Search Engine Optimization. Instead of targeting just your niche try investigating just what people are putting into the search engines when they think of your niche, you may be suprised at what you find. You will also find that using keywords that don't have that much competition can quickly move you up in the search engine rankings.
2. Create Landing Pages
If you're going to use landing pages you must remember one Golden Rule and that is Keep It Simple Stupid or K.I.S.S. Short, sweet, and to the point will make your landing pages more attractive to customers and give you a larger conversion rate. Your landing pages should also target different audiences if you have more than one product. For example if your business is in the fitness industry and you offer both weight gain and weight loss products you should have landing page for both products.
3. Create Business Profiles in Online Directories
When first starting your marketing projects you should create a business profile in as many online directories as possible. Make growing your business name online your first priority. Be sure to update these profiles as your business grows and changes. This will keep your business profiles consistent and your business information correct.
4. Buy Relevant Domains
In other words if your business name is BOBO you will want to create websites like bobo.com, bobo.net and bobo.org. The larger your company the more relevant domains you may want. If you are an international company I would suggest you buy them all. Nothing could be worst than someone messing with your brand name because you didn't buy a relevant domain name. You may also want to make a domain name for any new products you release with backlinks to your main site. Several relevant domain names will facilitate your company in tracking what gives you the most inbound traffic. Once you have this information you can repeat the process for your other domains.
5. Start a Blog
Write or hire someone to write creditable, informative, unique content for your blog. You'll find it's an easy way to establish your buiness online and most webhosting services will include a blog in one or more of their sales packages. Make sure you cover your industry-specific news, advancements, how to information if possible. Whatever you do don't make your blog a big sales and product information page. Also make sure you are archiving all of your blog post. By archiving your content unlike deleting it, you will be able to keep all of the inbound links you have built.
6. Don't Start PPC & Ad Words Campaigns
Starting an PPC or AdWords Campaign at the beginning of your marketing endeavours could easily start your company losing money investing in campaigns that need to be tested again and again to be truly successful. It is much wiser to be seen in organic search rather than in paid content early on.
As you start your blogging quest you will find that it's very easy to set-up a blog using any of the many blogging platforms. Among the most used platforms are Typepad, Wordpress, and Blogger, they are also the easiest to setup. You should also find it a simple task to set up Google AdSense, Affiliate Links and Banners as well as set-up an Ebay affiliate blogsite and repeat the process again and again if you wish.
Before you start blogging for dollars you should be aware of what type of blogger you are or you're going to be. If you're doing research on blogging and I assume that's why you are reading this article, you will find that there are only 4 real types of bloggers. The first being the "teenager or young person seeking fame" the second "online diaries" the third "any business person needing cheap web presence" and last but certainly not least "people trying to make money blogging." I know for certain that you...yes you, are in one of the above mentioned groups of people.
This is where it get baffling for most people when they first start blogging. You have everything setup, you've got your banners, links, and Adsense, you even have a post or two and now you don't know what to do next. This next step is going to be the hardest part for most of you simply because writing articles and blog posts daily or every other day isn't something that comes easy for most folks. Combine that with the fact that your content has to be not only unique but also interesting and informative as well, can make blogging for dollars more than most are ready to tackle. I'm not saying this to discourage you from any of your endeavours, but to simply let you know that it isn't all fun and games if you intend on making any real money blogging. You have to think of your blogging as a business and do the same things that anyone running an internet business would do.
Some things you for you to consider: Should you hire SEO services?, Should you hire writers?, Do you have the time to update your content daily?, Are you going to have more than one blog?, Are you going to use Adsense, Adwords or both?, Do you have the skills to do some of the above?, Is blogging going to be fun for you?
After you strongly consider the above you should learn these 5 simple rules of blogging. Rule 1. You must have UNIQUE CONTENT! Rule 2. You must be INFORMATIVE! Rule 3. You must be INTERESTING! Rule 4. When you can use VIDEOS! Rule 5. NEVER USE SPAM AS A MEANS OF ADVERTISING! Taking for granted you follow these universal blogging rules you can readily succeed in having multiple high ranking blogs. Keep in mind that if you have multiple blogs you must make sure the content is continually fresh and interesting. For your blogs to be considered good and read by many you should maintain about a 300-500 word posts on a daily basis. Having said that, it's going to take both time and patience to establish, further, and develop your blogging network. There’s already a lot of competition, myself included and it’s only going to get more difficult. The good news is there is still room for everybody.
By Blaine Wallace Stevens The Global Research Team
S.E.O. or Search Engine Optimization is sometimes also called S.E.O. copyrighting due to virtually all of the methods used to advertise web sites through search engines deal with text. S.E.O. is complicated and and those who seek qualified designers ought to be aware of S.E.O. best practice. The Guru who’s claims to have fabricated a science out of S.E.O. as well as lays claim be able to figure out every last one of their clients S.E.O. problems is nothing more than a liar. All S.E.O. is direct communicating with what is known as a web crawler, web crawlers are primarily used to produce a replica of visited or crawled pages for indexing by a search engine that will provide fast searches. Sometimes people forget that SEO is about traffic generation and not the rankings themselves. It is entirely possible for a Company to have a number one page ranking but is getting very little traffic, simply because they paid another company to get top rankings thinking it always translates into more traffic and more money which is just not the case.
S.E.O. is merchandising online which is specifically linked to a web location, your website. Through the S.E.O. process a website is marketed for Search Engines so that your website get the highest rankings possible in the S.E.R.P. (Search Engine Results Pages). The role of a good S.E.O. campaign is to make the pages within a website more appealing to the Search Engines by correcting the organizational structure, programming, content, and links. S.E.O. is not as easy as it seems, you may find yourself needing the services of a professional web promotion specialist to ensure true optimization and laser targeted traffic in your websites.
S.E.O. is also sometimes called S.E.O. Copywriting simply because all of the best techniques that are used to promote sites in search engines deal with text. S.E.O. is about relevance, irrelevant keywords do you absolutely no good at all and over use in most instances will be harmful because it can get your site banned in the search engine that got confused as to what your website is about.
S.E.O. is just as important as good web design, maybe even more important. You must learn how to manage your own projects or hire someone else to manage them to get the results you need to be successful. Be aware that when searching for an S.E.O. company some so called S.E.O.s are little more than spammers on the other hand, some so called web designers are too! So be careful before you spend your hard earned money on S.E.O. campaigns, do some company background checking and ask for referances. S.E.O. isn't a quick fix solution, if you didn't design or have your website designed with S.E.O. in mind then you should put a great deal of thought into it now, because it's going to take time to plan a good S.E.O. campaign strategy.
A content web site is a site that is directed to a particular niche. Typically they are a smaller niche and not a vast niche like for instance airplanes. Alternatively a content web site would be about a more modest niche like "How to Repair a Twin Engine Airplane". Typically the content on the site is entirely on that one smaller niche subject. Unless you've been an internet marketer it is very possible you've visited many content websites without even being aware what type of sites they were.
The beauty of content sites is that anybody can easily acquire and profit from them, even though numerous people believe this represents a grueling undertaking this is not the case, as a matter of fact with some user friendly tools and just a little know-how it can be very easily be done. And having said that let's leap right into producing auto-updating content rich websites along with some basic steps you'll need to observe.
Step 1. Before you can move on to Step 2, you’ll need to pick a niche market for your content site. To make it easy on yourself you should start with something you're interested or otherwise very familiar with like a hobby or trade. Please try not to let it be something that you just dream up off the top of your head, and certainly don't let selecting your niche take too much of your time. It's really easy to do; it's not rocket science (Hey that could be your niche!). As a researcher what I did was just pick anything as my "practice run niche" to learn how to set them up and how the different niche markets work. As you begin and you’ve learned how to set up your niche then you can use research to refine it and even move on to selecting a different or related niche.
Step 2. You have your niche now you'll need to do some S.E.O. (Search Engine Optimization) research to build your auto-updating content site around. This can easily be done with most any type of keyword research tool. Do some research and pick one that will fit your skill level and your budget, the more user friendly to you the better. You can find many different keyword & SEO research tools both paid and free with a quick search on MSN, Google or Yahoo.
Step 3. Use a template and build a website; now here's where the fun begins because it is far easier to this than Step 2. Choose a web host that has site building templates to use for your content site. In this way you can choose how you want your website to look without having to know any actual HTML design code and build a site. Once you have a hosting plan and have chosen a template, load it up with your static content (articles, products, pictures ect.) and get ready to add your auto-updating content as the final step in setting up your content site. It can take as little as an hour to have your content rich site up and running, especially if you already have all of your static content ready to add.
Step 4. You may be wondering at this point where you are going to get auto-updating content. This auto-updating content will come from RSS feeds that you will add to your site. To start you can search for RSS feeds by going to MSN, Yahoo, Google, most blog directories and RSS directories once there you should be able to find what you need with no problem. You can even create your own RSS feed widget and even a few article directories will offer you RSS feeds as well. Make certain you use your keywords to find RSS feeds related to your niche. If you are using other people to create the content and using their RSS feed be sure the content is worthy of being placed onto your site. Placing the wrong content on your site will make it worthless to the visitors who are seeking your niche information. The benefit in using someone else's RSS feed is, each time they add new content your site gets new content too without you having to lift a finger (auto-updating in action). However be aware that different RSS feeds update at different intervals in some cases the updates come in hours, others in days, weeks and months. Be sure to find out how often the RSS feed you choose updates; hours and days are the best intervals to keep readers coming back to your site.
Step 5. Knock out two birds with one stone here by putting the word out about your site and starting a mailing list. Write an article about your niche, if you have followed Step 1. as instructed you will be writing about something you already know in and out. Writing about what you know is a lot easier than people think. Try writing like you are talking to an old friend about your niche and tell that friend as many details as possible without getting too long winded (1 or 2 pages should be more than enough). In your article be sure to put a link back to your content site's subscriber page, all good content sites have a subscriber page or list building form on among their pages. After you have finished your article you then submit it to the different article and e-zine directories to get the word out about your site. Be sure to write more than one article, this will establish your know how in your niche and gain trust amongst readers. Another advantage to article writing is that when someone likes your article they will pass it on to friends making it a viral article with links back to your content site.
Step 6. Establishing your subscriber or mailing list, this is the most significant part of internet marketing and the only method to be truly successful. Without a subscriber base you will experience limited earnings if any at all. Everything considered, if you can't convert the reader into a willing buyer, you should then attempt to convert him or her into your subscriber. In this way, you are able to still follow up with your reader with future offers as well as have a chance at converting him or her into your customer, preferably lifetime customer at a later date. Regardless what you select as your niche, do not neglect this essential step in your internet marketing success.
I encourage you to adopt what you have learned from this article, do more research and get started right now!
Should you want to learn more about creating and profiting from auto-updating content sites? http://www.rsscashsecrets.com is giving away a free video tutorial that will walk you step-by-step through creating your own auto-updating content sites.
By Blaine Wallace Stevens Contributing Author for Global Research Team
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