Global Marketing Research

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1. Demonstrate a Reliable Internet Presence

If you are reliable and responsible, many people will spread the good word about you and your product or whatever it is you do online. Social networking is much like being at a party and letting people get to know you. Your business traffic will start to flow once you assume a credible and trusted voice in the social media arena. If you treat social media as a party and act as you would at a party without the drinking you should be fine. Don't start selling as soon as you walk through the door of Twitter or Facebook...why you ask? Because nobody knows who the heck you are. You will need to be more interesting, personal, genuine and active with your customers than traditional advertising. Get to know them and what they want and let them know you and what you have to offer.

2. Start Blogging and Deliver Content, Content, Content

Instead of pushing sales and product information messages the way most people would with traditional advertising, give good content for your target audience. Let them gain some knowledge about your industry and about how knowledgeable you are about your industry through your posting. You will have to to modify your merchandising mentality about how trust works in the social mediasphere. Companies that simply push sales messages just won't last in the social mediasphere, people won't like you and will tell others that won't like you as well. If you aren't liked you won't make any money in this arena and you'll be wasting a good amount of time to boot. You're going to need a blog to further interact with current and future customers. Through your blog you can deliver as much reliable and trustworthy content as you want. Be sure your blog is as informative, interesting, current and reliable as possible. Post at least 4 times a week or people won't want to come back to your blog...I had to find that out the hard way.

3. Developing Great Net Sentiment Is A Must

Simply put net sentiment is how much customers like or dislike your blog, website or products. If you are liked you will get talked about a lot if you are disliked you will get talked about even more! Interacting with customers by answering questions, sharing industry news, writing articles, writing blog posts, and leaving helpful content on social media networks should build positive net sentiment. Thourgh social networking consumers have the ability to influence each other like never before in the history of marketing. If you don't have time for social media yourself you should hire someone to do it for you or miss out on reaching millions of potential customers daily! It doesn't matter what industry you are in or what product you sell, at some point in time your company will be mentioned in the social mediasphere as either a honorable company or a scoundrel.


4. Monitor Everything You Do In The Social Media Network

The monitoring process can be a little time consuming but there are many online tools to help the process along. You should monitor conversion rates, consumer interaction, trade name sentiment, forum conversations, and respond to any questions about your company or trade name on a regular basis. By tracking the conversations focusing on your trade name, you can respond to requests for information, favorable and negative comments remain active on a daily basis. Everyday have something to say to your customers and potential customers, this is what social media is all about INTERACTION! Even if they don't interact with you interact with them to find out why they are not interacting with you and fix it.

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By
Blaine W. Stevens
Global Research Team

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Image by Boris Veldhuijzen van Zanten via Flickr

4 Steps To Help You Begin Social Media Marketing

1. Demonstrate a Reliable Internet Presence

If you are reliable and responsible, many people will spread the good word about you and your product or whatever it is you do online. Social networking is much like being at a party and letting people get to know you. Your business traffic will start to flow once you assume a credible and trusted voice in the social media arena. If you treat social media as a party and act as you would at a party without the drinking you should be fine. Don't start selling as soon as you walk through the door of Twitter or Facebook...why you ask? Because nobody knows who the heck you are. You will need to be more interesting, personal, genuine and active with your customers than traditional advertising. Get to know them and what they want and let them know you and what you have to offer.

2. Start Blogging and Deliver Content, Content, Content

Instead of pushing sales and product information messages the way most people would with traditional advertising, give good content for your target audience. Let them gain some knowledge about your industry and about how knowledgeable you are about your industry through your posting. You will have to to modify your merchandising mentality about how trust works in the social mediasphere. Companies that simply push sales messages just won't last in the social mediasphere, people won't like you and will tell others that won't like you as well. If you aren't liked you won't make any money in this arena and you'll be wasting a good amount of time to boot. You're going to need a blog to further interact with current and future customers. Through your blog you can deliver as much reliable and trustworthy content as you want. Be sure your blog is as informative, interesting, current and reliable as possible. Post at least 4 times a week or people won't want to come back to your blog...I had to find that out the hard way.

3. Developing Great Net Sentiment Is A Must

Simply put net sentiment is how much customers like or dislike your blog, website or products. If you are liked you will get talked about a lot if you are disliked you will get talked about even more! Interacting with customers by answering questions, sharing industry news, writing articles, writing blog posts, and leaving helpful content on social media networks should build positive net sentiment. Thourgh social networking consumers have the ability to influence each other like never before in the history of marketing. If you don't have time for social media yourself you should hire someone to do it for you or miss out on reaching millions of potential customers daily! It doesn't matter what industry you are in or what product you sell, at some point in time your company will be mentioned in the social mediasphere as either a honorable company or a scoundrel.


4. Monitor Everything You Do In The Social Media Network

The monitoring process can be a little time consuming but there are many online tools to help the process along. You should monitor conversion rates, consumer interaction, trade name sentiment, forum conversations, and respond to any questions about your company or trade name on a regular basis. By tracking the conversations focusing on your trade name, you can respond to requests for information, favorable and negative comments remain active on a daily basis. Everyday have something to say to your customers and potential customers, this is what social media is all about INTERACTION! Even if they don't interact with you interact with them to find out why they are not interacting with you and fix it.

Get your Free trial SEO Software and Free Gifts!

By
Blaine W. Stevens
Global Research Team

Image by Kristina B via Flickr

As you start your blogging quest you will find that it's very easy to set-up a blog using any of the many blogging platforms. Among the most used platforms are Typepad, Wordpress, and Blogger, they are also the easiest to setup. You should also find it a simple task to set up Google AdSense, Affiliate Links and Banners as well as set-up an Ebay affiliate blogsite and repeat the process again and again if you wish.

Before you start blogging for dollars you should be aware of what type of blogger you are or you're going to be. If you're doing research on blogging and I assume that's why you are reading this article, you will find that there are only 4 real types of bloggers. The first being the "teenager or young person seeking fame" the second "online diaries" the third "any business person needing cheap web presence" and last but certainly not least "people trying to make money blogging." I know for certain that you...yes you, are in one of the above mentioned groups of people.

This is where it get baffling for most people when they first start blogging. You have everything setup, you've got your banners, links, and Adsense, you even have a post or two and now you don't know what to do next. This next step is going to be the hardest part for most of you simply because writing articles and blog posts daily or every other day isn't something that comes easy for most folks. Combine that with the fact that your content has to be not only unique but also interesting and informative as well, can make blogging for dollars more than most are ready to tackle. I'm not saying this to discourage you from any of your endeavours, but to simply let you know that it isn't all fun and games if you intend on making any real money blogging. You have to think of your blogging as a business and do the same things that anyone running an internet business would do.

Some things you for you to consider: Should you hire SEO services?, Should you hire writers?, Do you have the time to update your content daily?, Are you going to have more than one blog?, Are you going to use Adsense, Adwords or both?, Do you have the skills to do some of the above?, Is blogging going to be fun for you?

After you strongly consider the above you should learn these 5 simple rules of blogging. Rule 1. You must have UNIQUE CONTENT! Rule 2. You must be INFORMATIVE! Rule 3. You must be INTERESTING! Rule 4. When you can use VIDEOS! Rule 5. NEVER USE SPAM AS A MEANS OF ADVERTISING! Taking for granted you follow these universal blogging rules you can readily succeed in having multiple high ranking blogs. Keep in mind that if you have multiple blogs you must make sure the content is continually fresh and interesting. For your blogs to be considered good and read by many you should maintain about a 300-500 word posts on a daily basis.
Having said that, it's going to take both time and patience to establish, further, and develop your blogging network. There’s already a lot of competition, myself included and it’s only going to get more difficult. The good news is there is still room for everybody.

By
Blaine Wallace Stevens
The Global Research Team

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By Blaine Stevens

If you're new to internet marketing you may not know that you are able to build your subscriber base entirely by writing ebooks, articles and reports about your particular niche and submitting them to the different e-zine and article directories you can find online. Rather simply put this sort of internet marketing influence should certainly be the kickoff to any viral marketing campaign using viral article and report writing as your main technique and, when done by the book it will be exceedingly lucrative for you.

To put it pure and simple you'll be demonstrating your merit and exhibiting your expertise on your chosen niche whatever it may be, through viral articles. You should also consider writing viral reports as well as viral ebooks to expand your internet marketing empire, if you give it a little thought it would be the next natural step in a viral marketing campaign.

If you are new to internet marketing, you are also most likely wondering just what is a "Viral Article".

The quick & easy answer: A viral article is simply an article that is passed from one reader to the next; making the content of that article spread across any niche field you have written about just like a virus.

Okay, so how would a viral article help build a subscriber base?

The quick answer: To build a subscriber base virally you must write an article that is of exceptional value or at least great value to the reader enough so that they are willing to pass the information on to friends and colleges. Secondly you must submit the articles to e-zine, article directories and anyplace else that will allow you to post your article.

The resource box you attach to your articles, reports or ebooks. In the resource box (a.k.a. bio box), you should include your name, title if you have one, a little detail about yourself and your web site address. I would ardently suggest that your resource box web address links to your mailing list's landing page or another page where you will be able to get your guest name and email address. Applying this method you are able to build your subscriber base at no out of pocket expense. Should your articles, reports or ebooks be declared worthwhile, ezine publishers will republish your reports and articles jointly with your resource box for their readers. The result should be a viral marketing campaign with very little effort on your part!

You'll be able to readily start by writing as well as presenting your viral articles and viral reports to trusted article submitter sites such as http://www.articlemarketer.com and commence your viral marketing campaign today. To build any subscriber base virally, you should start by offering a free giveaway product of some sort that has a viral characteristic to it and is related to your niche. It could be for example, only be downloaded if the person downloading it has to recommend it to one or more friends to get the download. Take a minute to just visualize the viral impact of a successful campaign like that! Your internet business and revenue could start flourishing for the foreseeable future in a rapidly growing fashion.

To build a subscriber base virally, you must offer something of exceptional to great value. Your subscribers must be willing to tell their friends, family and colleagues about what you are doing if your subscriber base is going to be genuinely viral. Therefore it's crucial to provide your visitors with the very best information, service or product you are able to offer.

Just what is the very best information, service or product for your site?

The truth is I don't know, because it's different for every niche, and different people consider the importance and value of information, services and products differently. Nobody can tell you what is the absolute best information, service or product for any website, it just can't be done. However using trial and error you'll be able to determine what type of information, service or product is pulling in the most visitors. Another way is to simply ask your visitors what type of information they'd like to see on your site through a simple questionnaire or site evaluation form and provide that information or whatever your visitors are asking for.

Once you create your free ebook, article, report or software and remembering it must have an opt in form for your subscriber base list to work virally, after that give it away like mad. Once other people start to give it away the viral effect has started, the people who download it will become members of your list when they read it, as will everyone else who can see the value in your giveaway offers. A free ebook, article or report is relatively easy to create, and can become the backbone of a strong viral marketing campaign. Using software as a viral campaign method is a little trickier unless you are a software programmer. Check the internet for software writers/programmers willing to create simple but very useful software products for your niche, they are out there you just have to look a little.

To be truly viral will demand some actual hard work on your part, however if you just add in viral components to absolutely everything you do, you will be able to develop an unstoppable viral marketing machine. Remember to keep viral marketing in the forefront of your entire internet marketing endeavors.

To Your Success
Blaine Stevens

About the Author: Blaine Stevens is an business and personal training author.