Global Marketing Research

We're Moving!

2010-01-16T19:48:00.000-08:00

To those of you who have come to gain knowledge and be inspired to achieve Internet Marketing Success I must apologize for the long wait and the even longer wait ahead. As you know from my last post that we were having virus problems and were revamping everything from top to bottom. This process is taking longer than first projected.

We will return to our blogging as soon as possible, however we will no longer be at blogger.com. We are moving to the WordPress.org blogging platform and will be opening our own site with our own hosting. We will leave a link here to our new site as soon as it is up and running. We will as promised be posting on a daily basis. Thank you for you patience and God bless.

The Global Research Team

We Are Implementing Changes and Improvements

2009-11-19T19:31:00.000-08:00

Over the next couple of months The Global Research Team will be implementing some changes in how and when we post as well as making some improvements. We will also be starting two or three new blogs in different niches. We are sorry for any inconvenience we may have caused in your information gathering process. Our scheduled re-opening date is Jan1 2010.

Should you need to make some changes in your own business Bert Spector's book is a good place to start.

Thank you
The Global Research Team

A Dozen Things For Internet Marketing Success Part 2 of 2

2009-08-01T00:58:00.000-07:00

7. Create Social Media Profiles
Social Media is the easiest way for you to market yourself to customers new and old. However, the biggest possible advantage is you are able to monitor what is going on with the competition. Currently the three most used social media networks for business are MySpace, FaceBook and Twitter. Using social media you will be able to publish RSS feeds, build mailing list, leave comments on industry-related post as well as build your own social networks.

8. Create RSS Feeds For Your Business Site and Blog
With the rise in sales of smartphones and mobile devices it is a wise choice to invest in creating an RSS feed. RSS or Real Simple Syndication enables people to see what's going on at your site without visiting the site itself. People outside of the workplace can keep up with what's going on while on the go. RSS Feeds also have been know to take on a viral effect in some cases. You may also want to look into Pod Casting and Video Casting.

9. Add New, Update Old, and Archive All Content
It is very important to keep your information as current and accurate as possible. The easiest way to do this is to add new content, update old content and archive all content. In other words if you have written an article on the iPhone 3G you should edit that article to reflect that there is a newer version of the phone and link to another article you have written about the New iPhone 3GS. As accuracy of information in any industry is crucial, I would suggest updating your archives at least twice a year depending on your industry and how fast advances are made.

10. Get And Check Your Analytics Regularly
Marketing is always an ongoing process simply because what is working today isn't necessarily going to work tomorrow. You will need to check site traffic, conversion rates, customer participation, landing page comparison, and regularly monitor all of your data. This is the only way to find out what is working for your business in terms of advertising. The results of doing this regularly will save you both time and money as you will be able to quickly dump those things that are costing you money verses making you money.

11. Create Inbound Links
Submit articles on your niche to the different article directories found online, like ezinearticles.com, ehow.com, ArticlesBase.com, and buzzle.com to name a few. You should be able to find some backlink monitoring software at seotoolbag.com or iwebtool.com. Creating and monitoring inbound links will help you build outstanding SEO authority.

12. Don't Create Duplicate Content
In other words if you are using cut and paste or some service that provides auto-content...STOP. This will likely create duplicate content somewhere on the net. You must produce unique and informative content, contrary to popular belief that you can use just auto updating content and succeed.

By
Michael Murdock
Global Research Team

A Dozen Things For Internet Marketing Success Part 1 of 2

2009-07-30T14:16:00.000-07:00

1. Research and Optimize Your Keywords
This is a sticky situation for most people beacuse they know nothing or almost nothing about SEO or Search Engine Optimization. Instead of targeting just your niche try investigating just what people are putting into the search engines when they think of your niche, you may be suprised at what you find. You will also find that using keywords that don't have that much competition can quickly move you up in the search engine rankings.

2. Create Landing Pages
If you're going to use landing pages you must remember one Golden Rule and that is Keep It Simple Stupid or K.I.S.S. Short, sweet, and to the point will make your landing pages more attractive to customers and give you a larger conversion rate. Your landing pages should also target different audiences if you have more than one product. For example if your business is in the fitness industry and you offer both weight gain and weight loss products you should have landing page for both products.

3. Create Business Profiles in Online Directories
When first starting your marketing projects you should create a business profile in as many online directories as possible. Make growing your business name online your first priority. Be sure to update these profiles as your business grows and changes. This will keep your business profiles consistent and your business information correct.

4. Buy Relevant Domains
In other words if your business name is BOBO you will want to create websites like bobo.com, bobo.net and bobo.org. The larger your company the more relevant domains you may want. If you are an international company I would suggest you buy them all. Nothing could be worst than someone messing with your brand name because you didn't buy a relevant domain name. You may also want to make a domain name for any new products you release with backlinks to your main site. Several relevant domain names will facilitate your company in tracking what gives you the most inbound traffic. Once you have this information you can repeat the process for your other domains.

5. Start a Blog
Write or hire someone to write creditable, informative, unique content for your blog. You'll find it's an easy way to establish your buiness online and most webhosting services will include a blog in one or more of their sales packages. Make sure you cover your industry-specific news, advancements, how to information if possible. Whatever you do don't make your blog a big sales and product information page. Also make sure you are archiving all of your blog post. By archiving your content unlike deleting it, you will be able to keep all of the inbound links you have built.

6. Don't Start PPC & Ad Words Campaigns
Starting an PPC or AdWords Campaign at the beginning of your marketing endeavours could easily start your company losing money investing in campaigns that need to be tested again and again to be truly successful. It is much wiser to be seen in organic search rather than in paid content early on.

By
Michael Murdock
Global Research Team

4 Steps To Help You Begin Social Media Marketing

2009-07-28T20:15:00.000-07:00

Image by Boris Veldhuijzen van Zanten via Flickr

1. Demonstrate a Reliable Internet Presence

If you are reliable and responsible, many people will spread the good word about you and your product or whatever it is you do online. Social networking is much like being at a party and letting people get to know you. Your business traffic will start to flow once you assume a credible and trusted voice in the social media arena. If you treat social media as a party and act as you would at a party without the drinking you should be fine. Don't start selling as soon as you walk through the door of Twitter or Facebook...why you ask? Because nobody knows who the heck you are. You will need to be more interesting, personal, genuine and active with your customers than traditional advertising. Get to know them and what they want and let them know you and what you have to offer.

2. Start Blogging and Deliver Content, Content, Content

Instead of pushing sales and product information messages the way most people would with traditional advertising, give good content for your target audience. Let them gain some knowledge about your industry and about how knowledgeable you are about your industry through your posting. You will have to to modify your merchandising mentality about how trust works in the social mediasphere. Companies that simply push sales messages just won't last in the social mediasphere, people won't like you and will tell others that won't like you as well. If you aren't liked you won't make any money in this arena and you'll be wasting a good amount of time to boot. You're going to need a blog to further interact with current and future customers. Through your blog you can deliver as much reliable and trustworthy content as you want. Be sure your blog is as informative, interesting, current and reliable as possible. Post at least 4 times a week or people won't want to come back to your blog...I had to find that out the hard way.

3. Developing Great Net Sentiment Is A Must

Simply put net sentiment is how much customers like or dislike your blog, website or products. If you are liked you will get talked about a lot if you are disliked you will get talked about even more! Interacting with customers by answering questions, sharing industry news, writing articles, writing blog posts, and leaving helpful content on social media networks should build positive net sentiment. Thourgh social networking consumers have the ability to influence each other like never before in the history of marketing. If you don't have time for social media yourself you should hire someone to do it for you or miss out on reaching millions of potential customers daily! It doesn't matter what industry you are in or what product you sell, at some point in time your company will be mentioned in the social mediasphere as either a honorable company or a scoundrel.

4. Monitor Everything You Do In The Social Media Network

The monitoring process can be a little time consuming but there are many online tools to help the process along. You should monitor conversion rates, consumer interaction, trade name sentiment, forum conversations, and respond to any questions about your company or trade name on a regular basis. By tracking the conversations focusing on your trade name, you can respond to requests for information, favorable and negative comments remain active on a daily basis. Everyday have something to say to your customers and potential customers, this is what social media is all about INTERACTION! Even if they don't interact with you interact with them to find out why they are not interacting with you and fix it.

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By
Blaine W. Stevens
Global Research Team

Social Media As A Marketing Tool

2009-07-28T11:56:00.000-07:00

Image by Boris Veldhuijzen van Zanten via Flickr

4 Steps To Help You Begin Social Media Marketing

1. Demonstrate a Reliable Internet Presence

If you are reliable and responsible, many people will spread the good word about you and your product or whatever it is you do online. Social networking is much like being at a party and letting people get to know you. Your business traffic will start to flow once you assume a credible and trusted voice in the social media arena. If you treat social media as a party and act as you would at a party without the drinking you should be fine. Don't start selling as soon as you walk through the door of Twitter or Facebook...why you ask? Because nobody knows who the heck you are. You will need to be more interesting, personal, genuine and active with your customers than traditional advertising. Get to know them and what they want and let them know you and what you have to offer.

2. Start Blogging and Deliver Content, Content, Content

Instead of pushing sales and product information messages the way most people would with traditional advertising, give good content for your target audience. Let them gain some knowledge about your industry and about how knowledgeable you are about your industry through your posting. You will have to to modify your merchandising mentality about how trust works in the social mediasphere. Companies that simply push sales messages just won't last in the social mediasphere, people won't like you and will tell others that won't like you as well. If you aren't liked you won't make any money in this arena and you'll be wasting a good amount of time to boot. You're going to need a blog to further interact with current and future customers. Through your blog you can deliver as much reliable and trustworthy content as you want. Be sure your blog is as informative, interesting, current and reliable as possible. Post at least 4 times a week or people won't want to come back to your blog...I had to find that out the hard way.

3. Developing Great Net Sentiment Is A Must

Simply put net sentiment is how much customers like or dislike your blog, website or products. If you are liked you will get talked about a lot if you are disliked you will get talked about even more! Interacting with customers by answering questions, sharing industry news, writing articles, writing blog posts, and leaving helpful content on social media networks should build positive net sentiment. Thourgh social networking consumers have the ability to influence each other like never before in the history of marketing. If you don't have time for social media yourself you should hire someone to do it for you or miss out on reaching millions of potential customers daily! It doesn't matter what industry you are in or what product you sell, at some point in time your company will be mentioned in the social mediasphere as either a honorable company or a scoundrel.

4. Monitor Everything You Do In The Social Media Network

The monitoring process can be a little time consuming but there are many online tools to help the process along. You should monitor conversion rates, consumer interaction, trade name sentiment, forum conversations, and respond to any questions about your company or trade name on a regular basis. By tracking the conversations focusing on your trade name, you can respond to requests for information, favorable and negative comments remain active on a daily basis. Everyday have something to say to your customers and potential customers, this is what social media is all about INTERACTION! Even if they don't interact with you interact with them to find out why they are not interacting with you and fix it.

Get your Free trial SEO Software and Free Gifts!

By
Blaine W. Stevens
Global Research Team

Blogging for Dollars

2009-07-27T13:14:00.000-07:00

Image by Kristina B via Flickr

As you start your blogging quest you will find that it's very easy to set-up a blog using any of the many blogging platforms. Among the most used platforms are Typepad, Wordpress, and Blogger, they are also the easiest to setup. You should also find it a simple task to set up Google AdSense, Affiliate Links and Banners as well as set-up an Ebay affiliate blogsite and repeat the process again and again if you wish.

Before you start blogging for dollars you should be aware of what type of blogger you are or you're going to be. If you're doing research on blogging and I assume that's why you are reading this article, you will find that there are only 4 real types of bloggers. The first being the "teenager or young person seeking fame" the second "online diaries" the third "any business person needing cheap web presence" and last but certainly not least "people trying to make money blogging." I know for certain that you...yes you, are in one of the above mentioned groups of people.

This is where it get baffling for most people when they first start blogging. You have everything setup, you've got your banners, links, and Adsense, you even have a post or two and now you don't know what to do next. This next step is going to be the hardest part for most of you simply because writing articles and blog posts daily or every other day isn't something that comes easy for most folks. Combine that with the fact that your content has to be not only unique but also interesting and informative as well, can make blogging for dollars more than most are ready to tackle. I'm not saying this to discourage you from any of your endeavours, but to simply let you know that it isn't all fun and games if you intend on making any real money blogging. You have to think of your blogging as a business and do the same things that anyone running an internet business would do.

Some things you for you to consider: Should you hire SEO services?, Should you hire writers?, Do you have the time to update your content daily?, Are you going to have more than one blog?, Are you going to use Adsense, Adwords or both?, Do you have the skills to do some of the above?, Is blogging going to be fun for you?

After you strongly consider the above you should learn these 5 simple rules of blogging. Rule 1. You must have UNIQUE CONTENT! Rule 2. You must be INFORMATIVE! Rule 3. You must be INTERESTING! Rule 4. When you can use VIDEOS! Rule 5. NEVER USE SPAM AS A MEANS OF ADVERTISING! Taking for granted you follow these universal blogging rules you can readily succeed in having multiple high ranking blogs. Keep in mind that if you have multiple blogs you must make sure the content is continually fresh and interesting. For your blogs to be considered good and read by many you should maintain about a 300-500 word posts on a daily basis.
Having said that, it's going to take both time and patience to establish, further, and develop your blogging network. There’s already a lot of competition, myself included and it’s only going to get more difficult. The good news is there is still room for everybody.

By
Blaine Wallace Stevens
The Global Research Team

Search Engine Optimization an Overview

2009-07-11T09:11:00.000-07:00

Image by marciookabe via Flickr

S.E.O. or Search Engine Optimization is sometimes also called S.E.O. copyrighting due to virtually all of the methods used to advertise web sites through search engines deal with text. S.E.O. is complicated and and those who seek qualified designers ought to be aware of S.E.O. best practice. The Guru who’s claims to have fabricated a science out of S.E.O. as well as lays claim be able to figure out every last one of their clients S.E.O. problems is nothing more than a liar. All S.E.O. is direct communicating with what is known as a web crawler, web crawlers are primarily used to produce a replica of visited or crawled pages for indexing by a search engine that will provide fast searches. Sometimes people forget that SEO is about traffic generation and not the rankings themselves. It is entirely possible for a Company to have a number one page ranking but is getting very little traffic, simply because they paid another company to get top rankings thinking it always translates into more traffic and more money which is just not the case.

S.E.O. is merchandising online which is specifically linked to a web location, your website. Through the S.E.O. process a website is marketed for Search Engines so that your website get the highest rankings possible in the S.E.R.P. (Search Engine Results Pages). The role of a good S.E.O. campaign is to make the pages within a website more appealing to the Search Engines by correcting the organizational structure, programming, content, and links. S.E.O. is not as easy as it seems, you may find yourself needing the services of a professional web promotion specialist to ensure true optimization and laser targeted traffic in your websites.

S.E.O. is also sometimes called S.E.O. Copywriting simply because all of the best techniques that are used to promote sites in search engines deal with text. S.E.O. is about relevance, irrelevant keywords do you absolutely no good at all and over use in most instances will be harmful because it can get your site banned in the search engine that got confused as to what your website is about.

S.E.O. is just as important as good web design, maybe even more important. You must learn how to manage your own projects or hire someone else to manage them to get the results you need to be successful. Be aware that when searching for an S.E.O. company some so called S.E.O.s are little more than spammers on the other hand, some so called web designers are too! So be careful before you spend your hard earned money on S.E.O. campaigns, do some company background checking and ask for referances. S.E.O. isn't a quick fix solution, if you didn't design or have your website designed with S.E.O. in mind then you should put a great deal of thought into it now, because it's going to take time to plan a good S.E.O. campaign strategy.

Pick up your free SEO Tool Here: Web CEO

By
Blaine W. Stevens

The Death of Google Adsense And Other Myths

2009-07-06T02:05:00.000-07:00

Image by Getty Images via Daylife

Recent changes in the Google Adsense program has many online website owners and marketers seriously concerned. Many have seen their Adsense profíts and income flatline... seen their four or five figure monthly Adsense income disappear overnight. For many the Google Adsense bubble has burst.

What happened?

First, Google made a change in its Adsense program, letting advertisers choose between putting their ads in the search results or on the content pages of Adsense publishers. Search won out and started to receive the higher bids. Search results convert better than content ads.

Next, Google has cracked down on Junk Adsense sites, like they should. These sites consisted mainly of software generated re-hashed search engine links and were totally annoying to say the least. But Google also cracked down on 'squeeze pages' or 'affilíate landing pages' - a lucrative source of income for many online marketers, mainly because these pages helped marketers build an opt-ín list or use permission based email.

The results of these changes produced an Adsense meltdown for many online marketers.

Some Internet marketers are speculating recent changes could even mean the death of Adsense. One online marketer, Scott Boulch even published a free report entitled 'The Death of Adsense".

Many affilíate marketers would agree with Boulch on some of his points, especially the obvious fact that using Adsense on your web content is starting on the bottom rung of the online marketing ladder. Instead of receiving pennies per clíck with Adsense, alert marketers and webmasters have already discovered that by using CPA (Cost-Per-Action) and direct affilíate links, they can produce significantly more revenue from their web pages. Why eärn pennies per clíck when you can eärn $5, $10 or OVER $100 per clíck?

But the fine people at Google are catching on...

In the past Google has made its own swing to the Cost-Per-Action direction with its referral system for the Firefox Browser and giving webmasters credít for signing up Adwords and Adsense accounts.

Many online marketers believe Google needs to expand on these baby steps and open their Adsense affilíate program up to third party products/advertisers. In a recent company statement Google offered some hope: "We're always looking for new ways to provide effective and useful features to advertisers, publishers, and users," the company stated "As part of these efforts we are currently testing a cost-per-action (CPA) pricing model to give advertisers more flexibility and provide publishers another way to eärn revenue through AdSense." Basically, in cost-per-action, advertisers pay for leads, purchases or customer acquisition. It would help with the clíck fraud issue and the monetary returns could potentially make Adsense's revenues pale in comparison.

As more and more commerce goes online... acquiring customers for such diverse services as ínsurance, real estate, telephone, marketing, web hostíng, travel, mörtgage loans, cable TV, banking... you name it, almost any service or product sold in the marketplace is now turning to the Internet for customers and lifelong clients.

Enormous sums of monëy will change hands. Perhaps, the most lucrative of these is customer acquisition. Advertisers are turning to the Internet and webmasters/marketers for acquiring these lifelong customers for their respective services and products. Businesses and companies are quickly realizing paying an attractive lead generating fee/commission is smart business. They quickly build a client base for their services or products and quickly recoup their expenses - realizing in the long run these leads will generate huge profíts.

It can also mean huge profíts for the CPA networks like ValueClick's Commission Junction and Rakuten's LinkShare who supply the advertisers with publishers and website marketers to harvest these leads. It can be a lucrative venture for all involved, especially for those online marketers who have cornered the search engines for lucrative niche markets in big ticket items. Even small ticket items pay quite well for those marketers who know how to market online.

Contextual advertising is fine, but CPA (Cost-Per-Action) will offer much better returns for the website owner. Making any profitable site much more profitable. It will and is opening up a whole area of marketing opportunities that nevër existed before we had the Internet. Creating a complex structure of advertisers, publishers and the Affilíate/CPA companies that connect the two.

Of course, cutting out the middle man has always been even a more profitable venture for most marketers. As more and more webmasters realize they can make much more with dealing directly with companies, rather than going through a middle process like Google Adsense or the countless other affilíate/CPA networks ... online marketers can reap even bigger rewards.

For an online marketer when you get a telephone call or email from the CEO or the affilíate manager with a company or service you're promoting with your website - you know you have made it! Dealing directly with a company usually means bigger commissions and special exclusive deals just for you or your sites.

Only fly in the ointment, all that extra paperwork and business wheeling and dealing. Many marketers and website owners like the idea of someone else handling all the tracking, collecting payments, promotional materials... they just like to sit back and build more websites and content. It gives the affilíate marketer a lifestyle that they are looking for on the web. They just like to market and promote with their sites and let someone else worry about the details. Therefore, there will always be a place for contextual ads like Google Adsense... "Rumors of my demise have been greatly exaggerated."

However, could CPA be a better alternative for the current Adsense contextual ads?

Google would be the natural choice for a middleman if there ever was one. Besides, many savvy marketers know the Google brand name is trusted online, any product/service promoted through Google would be an easy sell. Many argue Google already dominates the web, why should it not be the one to handle these CPA transactions through its Adsense program.

On the flip side, over countless updates and changes to its indexing, many webmasters have experienced more than a few negative dealings with Google. Many have won, many have lost in this Google Age, but all have realized riding the Google Search Engine is like running with the bulls at Pamplona, totally thrilling unless you're one of the unfortunate few who get trampled in the process.

About The Author:

Titus Hoskins is a former teacher who now works full-time online operating numerous websites, including two sites on Internet marketing.

How To Have An Auto-Updating Content Rich Site Just Like The Pro's!

2009-06-29T21:09:00.000-07:00

Image by blakespot via Flickr

A content web site is a site that is directed to a particular niche. Typically they are a smaller niche and not a vast niche like for instance airplanes. Alternatively a content web site would be about a more modest niche like "How to Repair a Twin Engine Airplane". Typically the content on the site is entirely on that one smaller niche subject. Unless you've been an internet marketer it is very possible you've visited many content websites without even being aware what type of sites they were.

The beauty of content sites is that anybody can easily acquire and profit from them, even though numerous people believe this represents a grueling undertaking this is not the case, as a matter of fact with some user friendly tools and just a little know-how it can be very easily be done. And having said that let's leap right into producing auto-updating content rich websites along with some basic steps you'll need to observe.

Step 1. Before you can move on to Step 2, you’ll need to pick a niche market for your content site. To make it easy on yourself you should start with something you're interested or otherwise very familiar with like a hobby or trade. Please try not to let it be something that you just dream up off the top of your head, and certainly don't let selecting your niche take too much of your time. It's really easy to do; it's not rocket science (Hey that could be your niche!). As a researcher what I did was just pick anything as my "practice run niche" to learn how to set them up and how the different niche markets work. As you begin and you’ve learned how to set up your niche then you can use research to refine it and even move on to selecting a different or related niche.

Step 2. You have your niche now you'll need to do some S.E.O. (Search Engine Optimization) research to build your auto-updating content site around. This can easily be done with most any type of keyword research tool. Do some research and pick one that will fit your skill level and your budget, the more user friendly to you the better. You can find many different keyword & SEO research tools both paid and free with a quick search on MSN, Google or Yahoo.

Step 3. Use a template and build a website; now here's where the fun begins because it is far easier to this than Step 2. Choose a web host that has site building templates to use for your content site. In this way you can choose how you want your website to look without having to know any actual HTML design code and build a site. Once you have a hosting plan and have chosen a template, load it up with your static content (articles, products, pictures ect.) and get ready to add your auto-updating content as the final step in setting up your content site. It can take as little as an hour to have your content rich site up and running, especially if you already have all of your static content ready to add.

Step 4. You may be wondering at this point where you are going to get auto-updating content. This auto-updating content will come from RSS feeds that you will add to your site. To start you can search for RSS feeds by going to MSN, Yahoo, Google, most blog directories and RSS directories once there you should be able to find what you need with no problem. You can even create your own RSS feed widget and even a few article directories will offer you RSS feeds as well. Make certain you use your keywords to find RSS feeds related to your niche. If you are using other people to create the content and using their RSS feed be sure the content is worthy of being placed onto your site. Placing the wrong content on your site will make it worthless to the visitors who are seeking your niche information. The benefit in using someone else's RSS feed is, each time they add new content your site gets new content too without you having to lift a finger (auto-updating in action). However be aware that different RSS feeds update at different intervals in some cases the updates come in hours, others in days, weeks and months. Be sure to find out how often the RSS feed you choose updates; hours and days are the best intervals to keep readers coming back to your site.

Step 5. Knock out two birds with one stone here by putting the word out about your site and starting a mailing list. Write an article about your niche, if you have followed Step 1. as instructed you will be writing about something you already know in and out. Writing about what you know is a lot easier than people think. Try writing like you are talking to an old friend about your niche and tell that friend as many details as possible without getting too long winded (1 or 2 pages should be more than enough). In your article be sure to put a link back to your content site's subscriber page, all good content sites have a subscriber page or list building form on among their pages. After you have finished your article you then submit it to the different article and e-zine directories to get the word out about your site. Be sure to write more than one article, this will establish your know how in your niche and gain trust amongst readers. Another advantage to article writing is that when someone likes your article they will pass it on to friends making it a viral article with links back to your content site.

Step 6. Establishing your subscriber or mailing list, this is the most significant part of internet marketing and the only method to be truly successful. Without a subscriber base you will experience limited earnings if any at all. Everything considered, if you can't convert the reader into a willing buyer, you should then attempt to convert him or her into your subscriber. In this way, you are able to still follow up with your reader with future offers as well as have a chance at converting him or her into your customer, preferably lifetime customer at a later date. Regardless what you select as your niche, do not neglect this essential step in your internet marketing success.

I encourage you to adopt what you have learned from this article, do more research and get started right now!

Should you want to learn more about creating and profiting from auto-updating content sites? http://www.rsscashsecrets.com is giving away a free video tutorial that will walk you step-by-step through creating your own auto-updating content sites.

By
Blaine Wallace Stevens
Contributing Author for Global Research Team

Using Viral Methodology to Build Your Subscriber Base List

2009-06-26T10:46:00.000-07:00

Image by Mark McLaughlin via Flickr

By Blaine Stevens

If you're new to internet marketing you may not know that you are able to build your subscriber base entirely by writing ebooks, articles and reports about your particular niche and submitting them to the different e-zine and article directories you can find online. Rather simply put this sort of internet marketing influence should certainly be the kickoff to any viral marketing campaign using viral article and report writing as your main technique and, when done by the book it will be exceedingly lucrative for you.

To put it pure and simple you'll be demonstrating your merit and exhibiting your expertise on your chosen niche whatever it may be, through viral articles. You should also consider writing viral reports as well as viral ebooks to expand your internet marketing empire, if you give it a little thought it would be the next natural step in a viral marketing campaign.

If you are new to internet marketing, you are also most likely wondering just what is a "Viral Article".

The quick & easy answer: A viral article is simply an article that is passed from one reader to the next; making the content of that article spread across any niche field you have written about just like a virus.

Okay, so how would a viral article help build a subscriber base?

The quick answer: To build a subscriber base virally you must write an article that is of exceptional value or at least great value to the reader enough so that they are willing to pass the information on to friends and colleges. Secondly you must submit the articles to e-zine, article directories and anyplace else that will allow you to post your article.

The resource box you attach to your articles, reports or ebooks. In the resource box (a.k.a. bio box), you should include your name, title if you have one, a little detail about yourself and your web site address. I would ardently suggest that your resource box web address links to your mailing list's landing page or another page where you will be able to get your guest name and email address. Applying this method you are able to build your subscriber base at no out of pocket expense. Should your articles, reports or ebooks be declared worthwhile, ezine publishers will republish your reports and articles jointly with your resource box for their readers. The result should be a viral marketing campaign with very little effort on your part!

You'll be able to readily start by writing as well as presenting your viral articles and viral reports to trusted article submitter sites such as http://www.articlemarketer.com and commence your viral marketing campaign today. To build any subscriber base virally, you should start by offering a free giveaway product of some sort that has a viral characteristic to it and is related to your niche. It could be for example, only be downloaded if the person downloading it has to recommend it to one or more friends to get the download. Take a minute to just visualize the viral impact of a successful campaign like that! Your internet business and revenue could start flourishing for the foreseeable future in a rapidly growing fashion.

To build a subscriber base virally, you must offer something of exceptional to great value. Your subscribers must be willing to tell their friends, family and colleagues about what you are doing if your subscriber base is going to be genuinely viral. Therefore it's crucial to provide your visitors with the very best information, service or product you are able to offer.

Just what is the very best information, service or product for your site?

The truth is I don't know, because it's different for every niche, and different people consider the importance and value of information, services and products differently. Nobody can tell you what is the absolute best information, service or product for any website, it just can't be done. However using trial and error you'll be able to determine what type of information, service or product is pulling in the most visitors. Another way is to simply ask your visitors what type of information they'd like to see on your site through a simple questionnaire or site evaluation form and provide that information or whatever your visitors are asking for.

Once you create your free ebook, article, report or software and remembering it must have an opt in form for your subscriber base list to work virally, after that give it away like mad. Once other people start to give it away the viral effect has started, the people who download it will become members of your list when they read it, as will everyone else who can see the value in your giveaway offers. A free ebook, article or report is relatively easy to create, and can become the backbone of a strong viral marketing campaign. Using software as a viral campaign method is a little trickier unless you are a software programmer. Check the internet for software writers/programmers willing to create simple but very useful software products for your niche, they are out there you just have to look a little.

To be truly viral will demand some actual hard work on your part, however if you just add in viral components to absolutely everything you do, you will be able to develop an unstoppable viral marketing machine. Remember to keep viral marketing in the forefront of your entire internet marketing endeavors.

To Your Success
Blaine Stevens

About the Author: Blaine Stevens is an business and personal training author.

How the Pro's Profit from RSS Feeds

2009-06-24T17:14:00.000-07:00

By Blaine Stevens

If you're just beginning your InternetRSS feeds, if that is the case your first thought should be, "What the heck is an RSS feed?” In essence an RSS feed is a type of data format that's used to syndicate subject matter on the web. By including an RSS feed for your content, you could potentially have your content published throughout the World Wide Web. Marketing endeavors you might not have discovered

For the Pros and newbie’s alike there's multiple techniques to apply RSS feeds to your site and profit from them, furthermore in this short article I'll discuss a couple of those ways. Let's not beat around the bush and get right to the meat of the subject so you can get a effective beginning to turning a profit with RSS feeds.

1. One of the best ways to profit with an RSS feed is to create niche content sites. There are a couple of simple stages you have got to stick with, furthermore once you establish your niche content site the majority of your work is done. Simply by using an RSS feed for some of the content your site will automatically update with new content each time the RSS feed is updated. A word of advice here, make sure the RSS feed you choose updates at an interval that is acceptable to you and the goals of your site. When done right it's as "set it and forget it" as you can possibly get. This is the easiest way to go if you would like to make a profit.

2. This one will take a little more effort on your part, but can prove to be very profitable. Try your hand at creating your own unique content and create an RSS feed for it, a good place to make an RSS feed widget is http://www.springwidgets.com. You will be able to promote anything you want inside your content to money. Submit your new RSS feed to RSS directories and look on as your RSS feed spreads like a virus across the internet, this is called Viral Marketing. This will be an impressive means to build revenue thru an RSS feed if you create your content in the proper ways.

3. Start an RSS feed directory of your own again this is going to take some greater effort on your part, but it's an additional enormous method to benefit thru RSS feeds. The reason you would like to do this is that, smart webmasters will syndicate their subject matter by means of RSS feeds in hopes of getting their content to all of the relevant places on the Internet. These webmasters are always exploring fresh ways to have their content spread across the internet and RSS feed directories will continue to be the number one source for them for the foreseeable future. To make this type of site truly profitable you will need to monetize the directory by selling advertising space, affiliate products, and most importantly by placing PPC (Pay-Per-Click) ads on your directory.

4. Offer premium RSS feeds. Here's how you do it, first you will need to locate a professional writer online, unless you have that talent yourself. Second, after checking the writer out and viewing his or her work and you are satisfied that this person will be able to help you develop unique content in different niche fields, hire them. Third, have your writer develop content for at least three different niche fields to begin with and once you have created an RSS feed for it charge people to use your RSS feed on their website. You could also charge for your paid content in the form of articles with PLR (Private Label Rights) as well. Webmasters are always looking for articles on their niche subject.

5. Let's expand on #3 a little and make that RSS Directory you started a Podcast and Videocast Directory as well. In addition to the RSS feed directory you could offer webmasters a place to list their podcast and videocast all from one site. This strategy will also increase traffic to your site by making it more valuable to webmasters seeking to list their feeds as well as customers seeking those listed feeds. The new advertising revolution is proving that podcasting and videocasting are technologies on the rise in internet marketing, and that could mean immense revenue for some quick thinking and quick moving webmasters.

These are five simple ways to make a profit with RSS feeds, and the list goes on and on being limited only by your imagination. Use any or all of the strategies above , dream up your own or even copy strategies from the top websites in your niche. As soon as you've selected a strategy, you'll need to come up with an outline to make it materialize and then promote your site in order to attain income thru it. I just hope this is enough to get your creative juices flowing on the different ways you are able to use RSS feeds to create a hands-off cash flow.

RSS feeds are a comparatively young technology and as time marches on, it will develop like everything else in this modern world...by leaps and bounds. Entering into this line of business today, you'll have the potential to make enormous profit. So, don't wait to get started take the information I have given you here, do some more inquiry and get moving today!

Procrastination is the beginning of failure and a long slow journey to nowhere! Michael Murdock CEO, GlobalMarketingResearch.org said that to me just days before I wrote this and you know what...he's right!

To discover more about producing and profiting from RSS feeds this site http://www.rsscashsecrets.com has a free video tutorial that walks you through creating your own RSS content site in a step-by-step format. Look for my next article “Using Viral Methodology to Build Your Subscriber Base List". Until next time...

To Your Success!
Blaine Stevens

About the Author: Blaine is a personal and business training author.

How Complimentary Reports Can Build a Mailing List

2009-06-22T20:37:00.000-07:00

Image via Wikipedia

By The Dark Sage
Underground Marketing Guru
Contributing Editor for Global Research Team

Apart from selling your merchandise and associated bargains, the principal function of developing complimentary viral reports is to establish your subscriber based mailing list. The rationality for this is, whenever you're not able to sell the merchandise as well as any benefit highlighted in your complimentary report, your last minute effort had better be to accumulate a few leads. The bottom line is, if you can't convince your readers into becoming immediate customers, you ought to make an attempt at turning them into new subscribers. In this fashion, you are able to later follow through with your readers about future bargains and still give you a opportunity at turning them into your customers, if at all possible lifetime customers.

Should your readers feel the information you are providing is valuable and deserves sharing they will! You're always able to encourage every reader to share your reports by telling them they have permission to pass on your reports free of charge. This will enable you to have your contact info and any business links (affiliate or otherwise) within the report and be circulated with very little or no effort at all.

Here's a couple of easy ways to do just that, you begin by extending lifetime updates to your readers followed by a one of a kind beta product notice that your readers will be attracted to, which contributes to having them sign up to your subscriber base mailing list. The tricky part is the beta product and where are you going to get it. The beta product can be almost anything related to your niche, it can be an ebook that you wrote, an affiliate product or service you promote or even a software product you have had written. Obviously the first two suggestions are the most cost effective, because they only cost you time, while the software product will cost you time and money. You can find software programmers to create what you need for a reasonable price online.

The only two success components in viral report marketing you should concern yourself with are of course the quality and promotion of your complimentary report. Promoting a quality report is very easy, because people will always share quality information and products with the people they want to see succeed. However on the other hand if the report or products lack quality you will have an extremely difficult time building a mailing list let alone selling anything you promote. The easiest way to promote complimentary reports is to submit them to e-zine and article submission sites like INSERT SITE HERE. This type of promotion also works with ebooks and articles too.

All that's left is for you to get out there and start writing complimentary reports and articles, and give them away like crazy. Don't forget to submit to e-zine and article submission sites as well as any site that will allow you to post the report and you can start building your subscriber base mailing list immediately.

To Your Success
The Dark Sage

How To Use A Blog As A Monetized Content Website

2008-08-23T12:21:00.000-07:00

Image by melop via Flickr

By The Dark Sage
Underground Marketing Guru
Contributing Author, Global Research Team

Numerous Internet Marketers are creating more revenue from monetized content websites these days than they ever thought possible. Monetized content websites are merely respectable looking websites with specialized articles, reports, news and perhaps other specialized content on them, this means any blog can be a monetized content site. If you know how to use a what you see is what you get (WYSIWYG) editor, and are able publish a short article (much like this one), or you already have a blog that just needs converting then you will be able to build a monetized content site.

Make no mistake about it monetized content sites do take a good amount of work to make and keep them profitable. This is also the fastest way to have a monetized content site up and running without any money out of pocket. After you design your blog all you need to do is get the word out about it by submitting it to the different directories and website indexes.

The method that the Pro's use to establish monetized content sites quickly is to employ RSS feeds, of which you can create your own or use one that someone else has created. Various "Newbie Internet Marketers" and a few veteran marketers as well are in opposition to employing RSS feeds for fresh content on their websites because of the duplication content filters the search engines use. Nevertheless, you can find the tools that you need online so that near matching or duplicate content is no longer an issue of any real concern.

Simply by arranging RSS feeds on your blog, you acquire instant relevant content. Using the internet you'll be able to begin searching for RSS feed niches on hundreds upon hundreds of subjects, and I'm sure you'll be able to find more than a few that are correlating with the niche you have chosen for your monetized content website. Please make certain that you don't just use the first RSS feed you find. There are several things that you must take into consideration when choosing an RSS feed.
Here is how the "Pros" begin developing a blog into a monetized content website effectively employing RSS feeds.

1. Pick your niche, and make it's something you already know quite a bit about. Try a niche on your favorite hobby or maybe your job or favorite sport. Another approach could be if you have a friend or relative that just won't be quiet about there hobby or past time, pump that person for all the information you can get. You could even make that person a partner in your internet business venture. All things considered you need to make your niche something easy for you to talk about as well as write about.

2. Use the internet to find multiple sources of RSS feeds by searching for RSS feed directories, article sites, and blogs. Make certain that you arrange to have the rights to apply the feed, or that the feed is free to use because some webmasters will not allow you to use the RSS feeds they have created. You can also make your own RSS feeds at sites like http://www.springwidgets.com and gain more valuable information on how RSS feeds work and how to apply them. With RSS feeds from springwidgets you can have the RSS feed downloaded right to you desktop, so you don't have to go to the site every time you would like to view the feed.

3. Make it a point that you employ RSS feeds that will put relevant information on your monetized blog or monetized content site. You shouldn't want an RSS feed about "Repairing Cars" if your blog or content site is about "Cooking" this will just drive your visitors to another website. Be sure to check how often the RSS feed will refresh itself (hours, days, weeks, or months) and select a RSS feed with intervals and content that is appropriate for your web site. The shorter the intervals and the more relevant the information the more likely a visitor will return to check out the updated information on a regular basis.

4. Use the internet to find an RSS aggregator and turn the RSS feeds into script or html code so you will be able to place into your blog for instant content. Those scripts and html codes can be used to place your feeds on other sites as well. When building your site you might want to use a template to help you arrange your RSS feeds and banner ads so that they look professional and are properly spaced. It's also best to use a WYSIWYG site builder if at all possible, otherwise you will need to know html or someone that does. Bottom line is keeping it simple this goes for the beginner as well as the seasoned professional (but the pro already knows this).

5. If you build your site around the RSS feed content it then would be wise to add other resources and maybe some affiliate products or your own products to your website to help make it look professional as well as add more value for your guest. If you intend on using only RSS feeds (which I do not recommend, for newbie’s) you must monetize your site in some way with YPN, Google Adsense, and the other PPC networks. You could also use rotating banner ads, a pod cast or a videos on your site as extra content, again keep the content relevant. Also make sure you check the RSS feed for yourself and see if it performs to the standards you have set for you blog.

6. Promoting your blog is the final step; it is also the only perpetual step. If nobody knows you're out there the only visitors you'll have are people who unintentionally stumbled upon your blog while searching for another person’s blog or website, and that's exactly it literally no one else! Among the easiest ways to promote your blog is to use one or more of your blog post as articles and submit them to the different article indexes found online. Another immediate and effortless way to promote your blog is to submit it to the website directories as well, because it is a website! And as far as the search engines are concerned Google will crawl your blog in many cases faster than your website on an equivalent or exact same subject. The more you promote your blog the more potential visitors you will have and the more potential money you will make.

This information intended for the new and intermediate internet marketer and is to be used as a foundation for you to further your education on this subject. There's such a great deal more that you can learn on this subject, as well as some of the other options I mentioned in Step 5, and it's more of a foundation than I started out with.

I won't even begin to try and cover exactly how to do everything in detail here because there are whole books on the subject, as well as stage-by-stage video tutorials you can find online. Since I am not trying to make this article a mini ebook I would suggest you check out this site http://www.rsscashsecrets.com they have a step by step video that at the time I was writing this article was free, and it will demonstrate how to do everything I have mentioned above and than some.

There are also links to other resources, articles, industry news, software and more here on this site. I extremely urge that you employ this article as your foundation, afterward go get the free video tutorial (if it's still there). There are no drawbacks and it genuinely is a complimentary video tutorial. There's no better time to get started...than right now! Why are you still here go out there and get your blog converted or up and running as a monetized content site!

Well, I trust this article has given you some insight and enough of a starting foundation on how to create or convert your blogs into monetized content sites.

To Your Success
The Dark Sage
Resource:
http://www.rsscashsecrets.com
http://www.springwidgets.com

2008-08-22T22:34:00.000-07:00

Image via Wikipedia

By The Dark Sage
Underground Marketing Guru
Contributing Author, Global Research Team

Numerous Internet Marketers are creating more revenue from monetized content websites these days than they ever thought possible. Monetized content websites are merely respectable looking websites with specialized articles, reports, news and perhaps other specialized content on them, this means any blog can be a monetized content site. If you know how to use a what you see is what you get (WYSIWYG) editor, and are able publish a short article (much like this one), or you already have a blog that just needs converting then you will be able to build a monetized content site.
Make no mistake about it monetized content sites do take a good amount of work to make and keep them profitable. This is also the fastest way to have a monetized content site up and running without any money out of pocket. After you design your blog all you need to do is get the word out about it by submitting it to the different directories and website indexes.
The method that the Pro's use to establish monetized content sites quickly is to employ RSS feeds, of which you can create your own or use one that someone else has created. Various "Newbie Internet Marketers" and a few veteran marketers as well are in opposition to employing RSS feeds for fresh content on their websites because of the duplication content filters the search engines use. Nevertheless, you can find the tools that you need online so that near matching or duplicate content is no longer an issue of any real concern.
Simply by arranging RSS feeds on your blog, you acquire instant relevant content. Using the internet you'll be able to begin searching for RSS feed niches on hundreds upon hundreds of subjects, and I'm sure you'll be able to find more than a few that are correlating with the niche you have chosen for your monetized content website. Please make certain that you don't just use the first RSS feed you find. There are several things that you must take into consideration when choosing an RSS feed.
Here is how the "Pros" begin developing a blog into a monetized content website effectively employing RSS feeds.
1. Pick your niche, and make it's something you already know quite a bit about. Try a niche on your favorite hobby or maybe your job or favorite sport. Another approach could be if you have a friend or relative that just won't be quiet about there hobby or past time, pump that person for all the information you can get. You could even make that person a partner in your internet business venture. All things considered you need to make your niche something easy for you to talk about as well as write about.
2. Use the internet to find multiple sources of RSS feeds by searching for RSS feed directories, article sites, and blogs. Make certain that you arrange to have the rights to apply the feed, or that the feed is free to use because some webmasters will not allow you to use the RSS feeds they have created. You can also make your own RSS feeds at sites like http://www.springwidgets.com and gain more valuable information on how RSS feeds work and how to apply them. With RSS feeds from springwidgets you can have the RSS feed downloaded right to you desktop, so you don't have to go to the site every time you would like to view the feed.
3. Make it a point that you employ RSS feeds that will put relevant information on your monetized blog or monetized content site. You shouldn't want an RSS feed about "Repairing Cars" if your blog or content site is about "Cooking" this will just drive your visitors to another website. Be sure to check how often the RSS feed will refresh itself (hours, days, weeks, or months) and select a RSS feed with intervals and content that is appropriate for your web site. The shorter the intervals and the more relevant the information the more likely a visitor will return to check out the updated information on a regular basis.
4. Use the internet to find an RSS aggregator and turn the RSS feeds into script or html code so you will be able to place into your blog for instant content. Those scripts and html codes can be used to place your feeds on other sites as well. When building your site you might want to use a template to help you arrange your RSS feeds and banner ads so that they look professional and are properly spaced. It's also best to use a WYSIWYG site builder if at all possible, otherwise you will need to know html or someone that does. Bottom line is keeping it simple this goes for the beginner as well as the seasoned professional (but the pro already knows this).
5. If you build your site around the RSS feed content it then would be wise to add other resources and maybe some affiliate products or your own products to your website to help make it look professional as well as add more value for your guest. If you intend on using only RSS feeds (which I do not recommend, for newbie’s) you must monetize your site in some way with YPN, Google Adsense, and the other PPC networks. You could also use rotating banner ads, a pod cast or a videos on your site as extra content, again keep the content relevant. Also make sure you check the RSS feed for yourself and see if it performs to the standards you have set for you blog.
6. Promoting your blog is the final step; it is also the only perpetual step. If nobody knows you're out there the only visitors you'll have are people who unintentionally stumbled upon your blog while searching for another person’s blog or website, and that's exactly it literally no one else! Among the easiest ways to promote your blog is to use one or more of your blog post as articles and submit them to the different article indexes found online. Another immediate and effortless way to promote your blog is to submit it to the website directories as well, because it is a website! And as far as the search engines are concerned Google will crawl your blog in many cases faster than your website on an equivalent or exact same subject. The more you promote your blog the more potential visitors you will have and the more potential money you will make.
This information intended for the new and intermediate internet marketer and is to be used as a foundation for you to further your education on this subject. There's such a great deal more that you can learn on this subject, as well as some of the other options I mentioned in Step 5, and it's more of a foundation than I started out with.
I won't even begin to try and cover exactly how to do everything in detail here because there are whole books on the subject, as well as stage-by-stage video tutorials you can find online. Since I am not trying to make this article a mini ebook I would suggest you check out this site http://www.rsscashsecrets.com they have a step by step video that at the time I was writing this article was free, and it will demonstrate how to do everything I have mentioned above and than some.
There are also links to other resources, articles, industry news, software and more here on this site. I extremely urge that you employ this article as your foundation, afterward go get the free video tutorial (if it's still there). There are no drawbacks and it genuinely is a complimentary video tutorial. There's no better time to get started...than right now! Why are you still here go out there and get your blog converted or up and running as a monetized content site!
Well, I trust this article has given you some insight and enough of a starting foundation on how to create or convert your blogs into monetized content sites.

To Your Success
The Dark Sage
Resource:
http://www.rsscashsecrets.com
http://www.springwidgets.com

"4 Steps To Running A Banner Ad Campaign Like A Seasoned Professional"

2008-07-16T00:04:00.000-07:00

Image by savethedave via Flickr

June 18th 2008

By Blaine Stevens
Tustin, California

The demise of Banner Advertisements appears to be an issue on numerous internet marketers lips these days even though the banner advertisement remains among the three most popular forms of advertising on the internet. In reality, banner advertisements are presently the most effective form of online advertising! Internet advertising expenditures increased overall in 2007, as compared to 2006 and this increase was felt in all advertising sectors of the economy and the online increase was actually less than what some experts anticipated in other advertising sectors. According to the Internet Advertising Bureau's (IAB), http://www.iab.net/ the online Ad Formats break down as follows: "Percentage use of various ad formats increased fairly well in 2007.

Search advertising revenues total $8.8 billion for the full year 2007, up 30 percent from the $6.8 billion reported in 2006, good news for space brokers like me who sell space on high traffic sites to people who are looking for more link and banner advertising space. Display-related advertising totaled $7.1 billion, or 34 percent of full year 2007 revenues compared to $5.4 billion (32 percent of total reported in 2006. Display-related advertising includes Display ads (21% or $4.5 billion of2007 full year revenues), Rich Media (8% or $1.7 billion), Digital Video (2% or$324 million) and Sponsorship (3% or $636 million). Classifieds revenues accounted for 16 percent of 2007 full year revenues or $3.3 billion, down slightly from the 18 percent ($3.1 billion) reported for 2006. Lead Generation revenues accounted for 7 percent of the 2007 full year revenues or $1.6 billion, down from the 8 percent or $1.3 billion reported in 2006.

Advertising revenues for 2008 are expected to surpass these estimates with the absolute majority of the advertisement revenues being channeled into Banner advertising campaigns*. "A Working Hypothesis Uncovers That Viewing Internet Advertisements Exclusively, Regardless of Click-Through Percentages, Leads To Sales". This hypothesis has put a fresh perspective on the time-honored techniques behind banner advertisements. Market indicators have established that there is a solid pattern coming forth from users who recently saw an internet banner advertisement and converting that advertisement experience into a sale.

At present there is a measurable as well as tangible value to an advertisement impression without a click-thru. Internet advertisers now need to pay close consideration to the 97% of general population that doesn't click-thru on their advertisements but do take notice of the content for future reference point and visits. This essentially heightens the economic value of the internet as an advertising medium,

Since this analysis establishes that merely seeing a banner advertisement exclusively will produce sales both on and offline. Let's keep these new findings in mind as we start our own advertising campaign, while remembering for a banner advertisement to work well, it will need to cover these "key" elements:

1. A Highly Targeted Audience.

You must recognize who your market is in order to effectively direct your advertising campaign*. The banners you utilize should be positioned on websites that sustain high or rising traffic and will have guest similar to and exactly to what your advertising campaign requires for success.

2. Performance Based.

Remember any good Internet Advertising Professional provides interactivity on their websites and in their banner advertisements for a better visiting experience for the consumer. This allows the consumer to take different actions, and is the very reason why banner advertisements that include the clear-cut phrase, "Click Here" have a much greater ratio of success than a banner without that phrase. In my opinion and that of many other internet marketers, any banner advertisement that does not have a call/request to action will constitute a complete waste of capital and prime advertising space .

3. Branding.

The first banner advertisement models simply asked consumers to take action to click-thru to your web site. At present you need to communicate your merchandise "Brand" so that consumers will recall it when they find the need to visit you in the future. Web site domain names which convey this "Branding" can now be more effective than ever. The 468 x 60 banner remains by far the hottest advertising form on the Internet. Current pricing ranges from $45 to $145 per thousand exposures depending on who's services you employ. Even better yet are the Free Banner Ad Exchanges that are still available (I will list a few at the bottom of this article). Yes, believe it or not, there are still many free banner ad exchange resources that could land you a constant flow of targeted traffic to your web site. If you don't have a banner to use for exchange there are still many good free banner creation sites obtainable online as well, such as http://www.addesigner.com

4. Banners That Have Been Tested & Proven...

To get the best results you should always be updating your banners based on the latest technologies, industry shifts, and use constant testing and research to continually generate new traffic. With constant testing your banners will generate beyond the industry standard of 0.2% to 0.8%. When banners have been tested and proven to generate traffic with a little tweaking you can generate as high as a 10% to 14% click-thru rate!

Now, please understand that click-thru rates this high will only occur when these banners appear on sites where the traffic is highly targeted, but I just wanted to give you a clear idea and some insight into the differences between testing banners to increase traffic and industry standard without testing. Once you have designed and tested at least 5 banners that have proven to attract the highest click-thru rate then make sure they are seen in as many places as possible!

Make sure you take advantage of as many of these FREE banner resources as you can so you'll be able to have your ads working for you in this still critical method of ad exposure online. Use the above ideas for your banner advertising campaign and watch your sales online explode just like the Pros!

10 Tips For Money Making Website Content

2008-06-21T06:04:00.001-07:00

Image by mringlein via Flickr

Generate Laser Targeted Content For Your Potential Customers!

By The Dark Sage 25th May 2008

1. Create a FAQ page on your site of guest as well as customer questions and the answers you have provided them. Believe it or not FAQ pages are actually targeted content more often than not, because other people have the same exact questions, they just never ask.

2. Surveying your online guest as well as current customers should prove to be an priceless tool. I would suggest doing this anytime you see a drop in readership or income. Ask them what information they need and the type of articles or reports they would like to see released on your web site or published in your ebooks, e-zines and blogs.

3. Take part in chat rooms associated to your targeted audience. Keep an eye on what questions people are asking and ask other people what information they're interested in attaining. You won't believe how much information you can gain from this simple research technique.

4. Take part in bulletin boards related to your targeted audience or even start your own. People always leave questions for information they are seeking, which represents a very strong indicator as to what subject matter you should write about.

5. Analyze what information is being broadcast on television news, talk shows and naturally the internet. The information being discussed in these forums are typically hot current information topics and should not be overlooked as a source of content for your website.

6. Use free web content from one of the many sites now offering free targeted content, that includes articles, RSS feeds and video. This is a very easy way to keep your content fresh without a lot of hard work. It will also help keep your guest as well as your customers coming back to your site.

7. On a regular basis check your web site guest book and if you don't have one add one to your site now! The reason for doing this is that some people will occasionally ask questions or leave comments that will assist you during creation of more targeted readership content.

8. Use the different religious along with national holidays and special events to come up with more beneficial subject matter for your readers. You could relate your content to the different sports seasons, pedigree pet shows, computer expos or anything else your readers have shown an interest in.

9. Checkout internet bookstore's as well as neighborhood brick and mortar bookstore's best sellers list for subjects related to your niche. They happen to be a very good resource for obtaining valuable subject matter as well as ideas to write your own articles, newsletters and blogs.

10. Never relate your article, e-zine or blog to a current fad that's going on in your specific industry, because fads don't last and they are usually a rip-off in some way or another. Try and keep your topics unique to the industry, maybe you have noticed something that nobody else is talking about or found a fresh niche. The topic must be interesting to your target audience or you will be wasting your time.

Reprinted with permission from the author Michael C Murdock,